Investing in Fractal Protocol
Sky Ventures recently invested in Fractal Protocol. We want to share our thoughts about Fractal Protocol.
Fractal is an open-source zero-margin protocol that defines a basic standard to exchange user information fairly and openly, ensuring a high-quality version of the free internet.
Fractal is designed to replace ad cookies and give complete control of data to users of the fractal ecosystem in the form of Credential, which can be stored in data wallets. Advertisers will vastly benefit from the ecosystem by reaching the target audience with a strategic approach and reduced costs.
Ad spending in the Digital Advertising market is projected to reach US$389 billion in 2021 and almost 2 times from here by 2025. There is a lot of room to develop in this space in coordination with user data privacy and security. Fractal strives to provide the right balance between the privacy of the user and ad spending of the advertiser to make it a win-win situation for both parties.
Shortcomings of Online Advertising
The current advertising markets track the user’s data throughout the web and infer the user’s demographic details. The inferred data is then leveraged into the Advertising market. The current advertising market lacks user’s control over their data and results in different types of fraud. From the Advertiser’s view, they face a problem of lack of data quality. It results in a lack of equal balance of security and quality for a user and advertiser.
Why Fractal Protocol?
Fractal is founded in 2017 and has been in the crypto space with an excellent reputation for a long time. They are building on Polkadot, which is the most anticipated project in the Crypto space for quite a time. They collaborated with Ocean Protocol, one of the most innovative projects in the Crypto ecosystem. Polymath, Kilt Protocol and Polkadex are Fractal’s clients, the most exciting projects on the crypto ecosystem. Recently, Fractal, Kilt, and Polkadex collaborated to provide a decentralized KYC solution using blockchain technology.
Fractal Protocol Ecosystem
Fractal Ecosystem is designed to ensure all the ecosystem’s roles get maximum utility and a win-win situation for all the involved parties.
Fractal Protocol Token
FCL is the protocol native cryptocurrency and can be used in various functions of a protocol, such as an advertiser stake FCL in ad escrow and bid prices in FCL. Verifiers and Insurers stake FCL in arbitrage escrow. User pays FCL to attester for the credential.
Project Website: https://protocol.fractal.id/
White paper: Fractal white paper